Our Branding Guidelines.

It is the most recognisable part of our visual identity and is vital in helping stakeholders identify our brand and our organisation.

Source Sans Pro is our corporate font. It is the font you are reading here on the OURBRAND website.

One of the major strengths of West Lothian as a place and West Lothian Council as a service provider is its people. This should be reflected in any photography used in West Lothian Council publishing.

Using video in our communication activities has become increasingly common practice and works very well on our digital channels.

Our corporate font, Source Sans Pro should be used on all West Lothian Council signage. Please vist our Fonts page for more...

West Lothian Council operates a large number of different types of vehicles which deliver a wide range of services. As a result...

The appearance of front line staff plays an important role in presenting our image and strengthening our reputation.